Hired as Lead Designer in 2013 for this startup I came up with the brand name, designed a visual identity, an app, a website but first and foremost the core product: A wish list plugin running on hundreds of webshops.
More on addwish.com
See the plug-in live on a webshop: Moods.dk
Full responsive website and Apps for both Android and iOS
Snapshot of how the wish list looks on webshops